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: Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319169726 | Date : 2015-05-20

Description :

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by Arnd Zschiesche : Markensoziologie kompakt – Basics für die Praxis: Eine Kurzanleitung für die erfolgreiche Markenführung (essentials) (German Edition)

ISBN : #3658102462 | Date : 2015-06-18

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PDF-3b9ef | Arnd Zschiesche und Oliver Errichiello verdeutlichen mit dieser Einführung in die Markensoziologie, welche sozialen Dynamiken für den Erfolg von Marken ausschlaggebend sind. Denn Markenkraft ist immer das Resultat einer langen Kette verlässlicher Leistungen, die sich zu einem positiven Vorurteil verdichten. Die Autoren beschreiben die sozialen Gesetzmäßigkeiten der Kundschaftsbildung im Umfel… Markensoziologie kompakt – Basics für die Praxis: Eine Kurzanleitung für die erfolgreiche Markenführung (essentials) (German Edition)


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: Tourism Management, Marketing, and Development: Performance, Strategies, and Sustainability

ISBN : #1137405651 | Date : 2015-11-30

Description :

PDF-e5046 | Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided … Tourism Management, Marketing, and Development: Performance, Strategies, and Sustainability


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by Ted Hart : Internet Management for Nonprofits: Strategies, Tools and Trade Secrets

ISBN : #0470539569 | Date : 2010-04-26

Description :

PDF-8117b | The essential guide for nonprofits wanting to manage their Internet applications in a coordinated, cost-effective, and efficient manner The rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with their sparse resources in attempting, and failing, to keep pace with for-profit companies, with the result that most now cannot compete with new commercial … Internet Management for Nonprofits: Strategies, Tools and Trade Secrets


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by Richard Stiennon : UP and to the RIGHT: Strategy and Tactics of Analyst Influence: A complete guide to analyst influence

ISBN : #0985460709 | Date : 2012-05-01

Description :

PDF-da264 | UP and to the RIGHT is the first book written to guide technology marketers and executives in their journey to the Leaders Quadrant. Written by industry insider Richard Stiennon this is required reading for anyone responsible for leading and growing a technology firm. Topics explained in depth include: Leveraging Social Media, the Influence Pyramid, the creation of Magic Quadrants, responding to … UP and to the RIGHT: Strategy and Tactics of Analyst Influence: A complete guide to analyst influence


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Business Opportunities Emerging Television Industry PDF 84b9e9924

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IPTV Business Opportunities, How to Make Money in the Emerging IP Television Industry PDF




by Lawrence Harte : IPTV Business Opportunities, How to Make Money in the Emerging IP Television Industry

ISBN : #1932813896 | Date : 2008-01-11

Description :

PDF-ad2e8 | This book explains the business opportunities that are available for IP television systems, which range from producing low budget specialty programs to becoming a global broadcaster. Anyone can participate and profit from the many new opportunities in the IPTV industry. IPTV offers hundreds of new types of services and delivers existing TV programs more effectively. You will discover that life wi… IPTV Business Opportunities, How to Make Money in the Emerging IP Television Industry


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by Frank Piller : Interaktive Wertschöpfung kompakt: Open Innovation, Individualisierung und neue Formen der Arbeitsteilung (German Edition)

ISBN : #3658175133 | Date : 2017-06-27

Description :

PDF-c971e | Dieses Lehrbuch vermittelt in komprimierter Form die wesentlichen Inhalte des Standardwerkes“ Interaktive Wertschöpfung“ von Ralf Reichwald und Frank Piller. Unternehmerische Wertschöpfung findet heute zunehmend nicht mehr sequentiell im Sinne einer klassischen Wertschöpfungskette statt, sondern interaktiv und iterativ zwischen einem fokalen Unternehmen und externen Mitwirkenden. Vor allem … Interaktive Wertschöpfung kompakt: Open Innovation, Individualisierung und neue Formen der Arbeitsteilung (German Edition)


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by Leonard L. Berry Dr. Ph.D. : Management Lessons from Mayo Clinic: Inside One of the World’s Most Admired Service Organizations (Management & Leadership)

ISBN : #1260011836 | Date : 2017-05-23

Description :

PDF-3a80d | The leader’s guide to building a service powerhouse using the approach that made Mayo Clinic the #1 healthcare system in AmericaMayo Clinic is among the best service organizations in the world. It fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. This classic business guide offers a rare, up-close look at the best practices that drive … Management Lessons from Mayo Clinic: Inside One of the World’s Most Admired Service Organizations (Management & Leadership)


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Business Project Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics) PDF




: Business Project Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics)

ISBN : #3662485060 | Date : 2016-01-09

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PDF-26c9b | Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation… Business Project Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics)


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by Philip Kotler : Ingredient Branding: Making the Invisible Visible

ISBN : #3642042139 | Date : 2010-07-21

Description :

PDF-c4a69 | An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine de… Ingredient Branding: Making the Invisible Visible


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by Jack W. Plunkett : Plunkett’s E-Commerce & Internet Business Almanac 2010: E-Commerce & Internet Business Industry Market Research, Statistics, Trends & Leading Companies

ISBN : #1593921632 | Date : 2010-03-03

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PDF-14145 | This new almanac will be your ready-reference guide to the E-Commerce and Internet Business worldwide! In one carefully-researched volume, you’ll get all of the data you need on E-Commerce and Internet Industries, including: complete E-Commerce statistics and trends; Internet research and development; Internet growth companies; online services and markets; bricks & clicks and other online retailin… Plunkett’s E-Commerce & Internet Business Almanac 2010: E-Commerce & Internet Business Industry Market Research, Statistics, Trends & Leading Companies


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by E. Kasabov : The Compliance Business and Its Customers: Gaining Competitive Advantage by Controlling Your Customers

ISBN : #0230284191 | Date : 2012-10-22

Description :

PDF-dd020 | The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world where old strategies may no longer suffice. This book explores what the successful compliance-centred businesses are doing to manage and improve customer experience…. The Compliance Business and Its Customers: Gaining Competitive Advantage by Controlling Your Customers


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Empowering Brands Customer Integration Classification PDF 10ad834a5

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by Jörg Sesselmann : Empowering Brands with Customer Integration: Classification, Benefits and Success Factors (BestMasters)

ISBN : #3658116382 | Date : 2015-11-09

Description :

PDF-6e99c | Jörg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands. He provides insight into leading case studies from the fast food, apparel and toy … Empowering Brands with Customer Integration: Classification, Benefits and Success Factors (BestMasters)


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by Michael Lissack : The Next Common Sense: The e-Manager’s Guide to Mastering Complexity

ISBN : #1857882350 | Date : 2000-12-15

Description :

PDF-bf1d6 | Offers the 10 key management lessons essential to mstering complexity and making sense of modern corporate life…. The Next Common Sense: The e-Manager’s Guide to Mastering Complexity


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Young Consumer Behaviour Research Companion PDF 73933dfaf

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by Ayantunji Gbadamosi : Young Consumer Behaviour: A Research Companion

ISBN : #0415790093 | Date : 2017-12-14

Description :

PDF-98d1d | Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services … Young Consumer Behaviour: A Research Companion


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